How Noodle Can Help You Retain Immigration Clients

The Modern Law Firm series delves into how AI can streamline your law firm — whether it’s by saving you time and money, eliminating mistakes and redundancies or making your workflow more efficient. 

For immigration lawyers, retaining clients can be a challenge. With long cases and a busy workload, clients can feel like an afterthought at times. If you’ve been there before, here’s how Noodle can help this from becoming a recurring issue.

Why Retaining Clients Can Be Difficult

Even if you’re the best at what you do, you can struggle to retain clients. Here’s why:

Lack of Patience

Immigration cases can take time, and clients may think switching to another lawyer or firm can speed up the process. However, the length of a case is difficult for a lawyer to control. 

Misunderstanding Immigration Law

Similarly, clients may have a fundamental misunderstanding of immigration law. For example, they may request you ask for exemptions that have no standing or that you file multiple applications. Not getting the answers they want can frustrate a client who might choose to find other representation. 

Not Enough Communication

Heavy caseloads can make it difficult to be as communicative as possible. This can make a client feel as though they are not a priority. 

Language

Not speaking the same language can also impact a client.  

Distrust

If you tell a client you’re going to do something and then you don’t follow through, you can affect your relationship. This can breed distrust, and once you lose someone’s trust, it can be hard to regain it. 

How to Retain Immigration Clients

Here are just a few ways you can retain your clients: 

Be Upfront

When you start working with a new client, be upfront. Ensure you let them know how long the process can take and how your relationship will take shape. This can help manage expectations and help you start on the right foot. 

Provide Consistent Updates

Sometimes, there are no updates. But it’s important to ease your client’s fears. You might choose to check in once a month and let them know beforehand that this is your schedule. A client can feel more assured if they speak to you on a regular basis. 

Use AI Tools

Keeping up with everything without automation tools can be trying. Add artificial intelligence tools to your workflow to help you with everything from keeping your cases organized to following back to clients. 

How Noodle Helps Retain Immigration Clients: A Real-Life Testimony

Clients don’t always leave lawyers because they’re bad lawyers. “Sometimes their lawyer is excellent. They have a great lawyer,” says Pradeek Susheelan, of Susheelan Law Firm. “They're busy. You've got so many clients, right? And they just feel they [have to] leave their lawyer, not because the lawyer isn't good.”

Instead, it’s often more about communication. “They feel like they're left on their own,” he adds. “And Noodle helps with that because first, it tells the client what to do. Then it follows up with the client until the client does [what they’re supposed to]. As soon as the client has done what is required of them as a first step, [Noodle] tells them what's going to happen next.”

From providing checklists to scheduling meetings to updates whenever something new happens with their cases, Noodle makes it so clients have a clear idea of what’s happening in the moment and the future.