How to Increase Online Visibility for Your Bankruptcy Firm

The Modern Law Firm series delves into how AI can streamline your law firm — whether it’s by saving you time and money, eliminating mistakes and redundancies or making your workflow more efficient. 

Staffed with knowledgeable and engaging lawyers, you have the right people in place to help you grow your business. However, you need more than to hire well. To increase your visibility, turn to the internet. 

Read on for a few tips on how to distinguish your firm online.

Why Your Bankruptcy Firm Should Be More Visible Online

Making your mark online is useful to help you attract new clients. Here are a few of the benefits:

Helps You Seem Trustworthy

If someone searches for a bankruptcy firm and learns about yours, they will likely do a little digging. If they don’t see a website, social media presence, or another indicator of your existence, they might think it’s not a real law firm. However, by just having a website that includes photos and bios of your staff, you are showing there are people who actually work at your firm.

Expands Reach 

Through online channels, you can reach more people than you could otherwise. Whether you’re employing search engine optimization (SEO) or using your social media to amplify your firm, your content has the chance to reach new audiences, even if they’re not in your immediate location. 

Sets You Apart as an Expert 

Increasing your visibility typically means creating content, which can help you position yourself as an expert in your field. For example, if a customer is looking for a bankruptcy lawyer in their area and they see that you wrote an article for a prestigious outlet, it can instill trust in you. 

How to Stand Out Online as a Bankruptcy Firm

Here are a few methods you can implement today:

Have a beautiful website

Imagine you find the website for a business you are trying to hire, and it looks more like something that belongs in 2014. You might not want to work with them. 

Your website is an extension of your business. Having a modern, regularly updated website tells potential clients you are active and keeping up with trends. Through Noodle, you can add a portal to your website or you can use your Noodle one-link as your website. It’s sleek and customer friendly. 

Use targeted keywords

Keywords can help your firm become more searchable on search engines. Here are a few tips to follow:

• Try long-tail keywords: Long-tail keywords are more specific. For example, “best bankruptcy lawyer in Phoenix” versus short-tail keywords like “bankruptcy lawyer.” While short-tail keywords typically have more monthly search volume, they also have more competition. With long-tail keywords, you have a better chance of breaking through the noise. 
• Look for informative keywords: If you want to try a keyword and the results skew more toward forums, dictionaries or shopping links, you might not be able to get your content on the first search engine results page (SERP). However, if you see more blog posts or explainers for topics like “how do I find a bankruptcy lawyer,” then you can create the right kind of content. 
• Don’t overstuff keywords: Don’t add keywords haphazardly to your website—it’s a big no for search engines. It also doesn’t sound natural. Stilted language can be off-putting to potential clients.

Find Ways to Inform Potential Clients

Creating materials that can prove useful to a prospective client can give them a reason to come back to your social media pages or website. Here are a few examples:

• Ebooks: You can create informative ebooks that break down how a bankruptcy case works or you can provide tips for finding the correct legal representation. 
• Q&A sessions: Go live on social media and answer basic questions for clients. Doing this every once in a while can encourage online users to engage with you.
• Webinars: You can also host webinars with your attorneys and have them explain any recent changes that might affect clients. 
• Blog posts: Create posts around questions your clients typically ask. This can help you rank on search engines, creating an organic way to increase your reach. 

Guest Post

While you can increase your online footprint through your channels, you can also turn to other outlets to gain more visibility. That outlet’s audience can find their way to your pages, where they can follow or engage with you. 

Post Consistently

Regardless of how you decide to create more traction online (blogs, social media or newsletters), aim to post consistently. Sharing content consistently can help you gain followers and demonstrate that your firm is active.