Benefits of Advertising to Scale Your Law Practice

The Modern Law Firm series delves into how AI can streamline your law practice — whether it’s by saving you time and money, eliminating mistakes and redundancies or making your workflow more efficient.

There are many ways to draw attention to your law firm: You can become a go-to resource in your field, giving you visibility in the media; you can create a TikTok and share tips about working with a lawyer;  you can provide excellent service and gain new clients through word-of-mouth referrals. Or you can go for a tried-and-tested method: online advertising.

With about two-thirds of the global population using the internet — and the United States being in the top three of internet users — digital marketing is an effective way to scale your practice. Learn more about why you should use online advertising, and how Noodle can help you convert leads.

6 Benefits of Online Advertising

Here’s how your law firm can benefit from online advertising:

You Have More Control Over Who Your Ad Reaches

If you’re organically driving traffic to your site or using traditional advertising, you may not have as much control over who you target. With online advertising, you can target audiences by age, household income, gender and more. This means you can get your ads to reach potential clients and not just everyone. 

You Can Have a Wider Reach

You don’t have to limit your ads to your city. If you want to represent clients in surrounding counties or even your state, online advertising can help you widen your reach. This is one way you can grow your firm. 

You Can Start Attracting Clients Quickly

Ads can start working pretty quickly. This means you can start generating business pretty soon after you start running ads. Other methods, such as search engine optimization (SEO), can take more time to work. 

You Have Flexibility

If something isn’t working, you can go back and change your ad to make it more effective. This isn’t always a choice for other methods of advertising. 

You Can Track Performance 

You can get detailed information about how your ad is working. This is important because it can help you decide whether you need to change aspects of your ad, pull back spending or make any other changes. 

You Can Pick What Works for Your Budget

Other forms of advertising can be costly and more inaccessible. Digital advertising can be more cost-effective and it gives you more room to play with your budget. You can start small and scale up or down depending on your results. You don’t need to have the biggest budget to make an impact with digital advertising. 

What Happens After a Potential Client Clicks on an Ad?

Once a client clicks on an ad, they will end up on your page — whether that is your website or social media channels. If you have not optimized your website, you may not make the sale. Here’s where Noodle can come to your rescue. 

With just a few lines of code, you can integrate Noodle onto your website and convert these leads into free or paid consultations. Potential clients can also chat with you and ask you questions. You can have Noodle AI answer questions or even manage the relationship with each lead. Learn more about how to generate leads with Noodle.